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href=\"https:\/\/www.bain.com\/insights\/for-marketers-generative-ai-moves-from-novelty-to-necessity\/\" target=\"_blank\" rel=\"noopener 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href=\"https:\/\/financialservicesblog.accenture.com\/implementing-ultra-fast-marketing-using-generative-ai\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*3<\/a>\uff09\u3002<\/p>\n<p>\u65e5\u672c\u56fd\u5185\u3067\u3082\u3001\u4f01\u753b\u30fb\u8abf\u67fb\u30fb\u65bd\u7b56\u7acb\u6848\u3068\u3044\u3063\u305f\u4e0a\u6d41\u5de5\u7a0b\u3067\u306e\u9069\u7528\u304c\u59cb\u307e\u308a\u307e\u3057\u305f\u3002NTT\u30c7\u30fc\u30bf\u306f\u6771\u4eac\u30ac\u30b9\u3068\u5171\u540c\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3001\u4eba\u7269\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3001\u9867\u5ba2\u65c5\u8def\u3001\u65bd\u7b56\u6848\u51fa\u3057\u3092\u4e00\u4f53\u5316\u3057\u305f\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3057\u30012024\u5e7410\u6708\u306b\u5b9f\u52d9\u5229\u7528\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u5546\u6750\u60c5\u5831\u3092\u5165\u529b\u3059\u308b\u3068\u65bd\u7b56\u6848\u307e\u3067\u51fa\u529b\u3067\u304d\u3001UI\uff08\u5229\u7528\u8005\u306e\u753b\u9762\u3068\u64cd\u4f5c\u6027\uff09\u8a55\u4fa1\u3092\u91cd\u306d\u305f\u5b9f\u52d9\u9069\u7528\u6c34\u6e96\u3067\u306e\u904b\u7528\u306b\u8e0f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4f01\u753b\u901f\u5ea6\u3068\u8cea\u306e\u4e21\u7acb\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u5177\u4f53\u4f8b\u3067\u3059\uff08<a href=\"https:\/\/www.nttdata.com\/global\/ja\/news\/topics\/2024\/101001\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*4<\/a>\uff09\u3002<\/p>\n<p>\u901f\u5ea6\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u751f\u6210AI\u306f\u3001\u9867\u5ba2\u306e\u7d30\u5206\u5316\u3068\u500b\u5225\u5316\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u30c7\u30fc\u30bf\u89e3\u6790\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u65e5\u6b21\u3067\u56de\u305b\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u5e83\u544a\u306e\u8abf\u6574\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u3092\u540c\u6642\u306b\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u306e\u52b9\u7387\u3092\u6bb5\u968e\u7684\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u96c6<\/h2>\n<p>\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306f\u5927\u304d\u304f\u3001\u4e0a\u6d41\u306e\u8abf\u67fb\u30fb\u6226\u7565\u3001\u4e2d\u6d41\u306e\u5185\u5bb9\u751f\u6210\u30fb\u5e83\u544a\u904b\u7528\u3001\u4e0b\u6d41\u306e\u63a5\u5ba2\u30fb\u652f\u63f4\u3078\u3068\u5e83\u304c\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u4e0a\u6d41\u3067\u306f\u4eee\u60f3\u751f\u6d3b\u8005\u3068\u306e\u5bfe\u8a71\u306b\u3088\u308b\u5e02\u5834\u7406\u89e3\u304c\u65b0\u6f6e\u6d41\u3067\u3059\u3002\u65e5\u672c\u56fd\u5185\u3067\u306f\u3001\u7d71\u8a08\u3084\u4f01\u696d\u30c7\u30fc\u30bf\u3092\u5b66\u3093\u3060\u751f\u6210\u30e2\u30c7\u30eb\u3092\u7528\u3044\u3001\u5171\u901a\u30da\u30eb\u30bd\u30ca100\u4eba\u3068\u500b\u5225\u306e\u30da\u30eb\u30bd\u30ca\u3092\u5207\u308a\u66ff\u3048\u306a\u304c\u3089\u3001\u5546\u54c1\u753b\u50cf\u3078\u306e\u5370\u8c61\u3084\u8aac\u660e\u6587\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3092\u5f15\u304d\u51fa\u3059\u624b\u6cd5\u304c\u5b9f\u52d9\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u8cea\u7684\u8abf\u67fb\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u77ed\u7e2e\u3068\u672a\u9867\u5ba2\u5c64\u306e\u6d1e\u5bdf\u7372\u5f97\u306b\u5bc4\u4e0e\u3057\u307e\u3059\uff08<a href=\"https:\/\/www.dnp.co.jp\/biz\/products\/detail\/20176748_4986.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*5<\/a>\uff09\u3002<\/p>\n<p>\u4e2d\u6d41\u306e\u5185\u5bb9\u751f\u6210\u3068\u5e83\u544a\u904b\u7528\u3067\u306f\u3001\u6587\u7ae0\u4f5c\u6210\u3001\u753b\u50cf\u751f\u6210\u3001\u52d5\u753b\u306e\u81ea\u52d5\u4f5c\u6210\u304c\u9032\u307f\u3001A\/B\u30c6\u30b9\u30c8\uff08\u6bd4\u8f03\u691c\u8a3c\uff09\u306e\u901f\u5ea6\u3068\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u98db\u8e8d\u7684\u306b\u5897\u3048\u307e\u3059\u3002\u6d77\u5916\u3067\u306fCarvana\u304c\u9867\u5ba2\u65c5\u8def\u3054\u3068\u306b\u7d041,300,000\u672c\u306eAI\u751f\u6210\u52d5\u753b\u3092\u5236\u4f5c\u3057\u3001\u63a5\u70b9\u6700\u9069\u5316\u306b\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002Spotify\u306f\u97f3\u58f0\u5408\u6210\u3084\u81ea\u52d5\u7ffb\u8a33\u306e\u8a66\u9a13\u904b\u7528\u3092\u9032\u3081\u3001\u73fe\u5730\u5411\u3051\u5bfe\u5fdc\u306e\u52b9\u7387\u5316\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002CMO\uff08\u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\uff09\u8abf\u67fb\u3067\u3082\u4eca\u5f8c12\u301c24\u30f6\u6708\u3067\u306e\u5c0e\u5165\u52a0\u901f\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.ibm.com\/think\/topics\/generative-ai-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*6<\/a>\uff09\u3002<\/p>\n<p>\u4e0b\u6d41\u306e\u63a5\u5ba2\u3068\u9867\u5ba2\u5bfe\u8a71\u306e\u9ad8\u5ea6\u5316\u3082\u91cd\u8981\u3067\u3059\u3002\u65e5\u672c\u56fd\u5185\u3067\u306f\u3001\u4f01\u696d\u306e\u7406\u5ff5\u3084\u8a9e\u308a\u53e3\u307e\u3067\u542b\u3081\u305f\u30d6\u30e9\u30f3\u30c9\u4eba\u683c\u3092AI\u306b\u53d6\u308a\u8fbc\u307f\u3001\u904e\u53bb\u306e\u5bfe\u8a71\u5c65\u6b74\u3092\u8e0f\u307e\u3048\u305f1\u5bfe1\u306e\u9ad8\u54c1\u8cea\u5fdc\u5bfe\u3092\u5b9f\u73fe\u3059\u308b\u53d6\u308a\u7d44\u307f\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u5e83\u544a\u8cbb\u3084\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u306e\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3064\u3064\u3001365\u65e524\u6642\u9593\u3067\u9867\u5ba2\u306e\u672c\u97f3\u306b\u8fd1\u3044\u7406\u7531\u3084\u539f\u56e0\u3092\u5f15\u304d\u51fa\u3059\u8a66\u307f\u306f\u3001\u88fd\u54c1\u958b\u767a\u3084\u5ba3\u4f1d\u8a2d\u8a08\u306b\u3082\u6ce2\u53ca\u3057\u307e\u3059\uff08<a href=\"https:\/\/cocamp.daiko.co.jp\/blog\/generative-ai-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*7<\/a>\uff09\u3002<\/p>\n<p>\u3053\u306e\u307b\u304b\u3001\u5831\u544a\u66f8\u306e\u81ea\u52d5\u5316\u3001\u8abf\u67fb\u8981\u7d04\u3001\u793e\u5185\u554f\u3044\u5408\u308f\u305b\u306e\u81ea\u52d5\u5fdc\u7b54\u3001\u96fb\u5b50\u5546\u53d6\u5f15\uff08EC\uff09\u904b\u7528\u306e\u9ad8\u5ea6\u5316\u3001SNS\u6295\u7a3f\u306e\u751f\u6210\u3068\u5206\u6790\u3001SEO\u8a18\u4e8b\u306e\u4e0b\u66f8\u304d\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u5185\u5bb9\u306e\u500b\u5225\u5316\u3001\u5206\u6790\u30c4\u30fc\u30eb\u9023\u643a\u306b\u3088\u308b\u30c7\u30fc\u30bf\u89e3\u6790\u306e\u81ea\u52d5\u5316\u306a\u3069\u3001\u696d\u52d9\u81ea\u52d5\u5316\u306e\u5e45\u306f\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u6210\u679c\u6307\u6a19\u3092\u660e\u78ba\u306b\u3057\u3001\u696d\u52d9\u8981\u4ef6\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3001\u73fe\u5834\u306e\u904b\u7528\u306b\u6839\u3065\u304b\u305b\u308b\u3053\u3068\u3002\u307e\u305a\u306f\u300c\u4f5c\u696d\u6642\u9593\u306e\u53ef\u8996\u5316\u2192\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u6e2c\u5b9a\u2192\u9031\u6b21\u306e\u6539\u5584\u4f1a\u300d\u306e\u9806\u3067\u958b\u59cb\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30c7\u30fc\u30bf\u7d71\u5408\u3068\u500b\u5225\u5316<\/h2>\n<p>\u500b\u5225\u5316\u306e\u7cbe\u5ea6\u306f\u3001\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u6210\u719f\u5ea6\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002\u751f\u6210AI\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3001\u5546\u6750\u30c7\u30fc\u30bf\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3001\u5728\u5eab\u3084\u4fa1\u683c\u306a\u3069\u306e\u696d\u52d9\u30c7\u30fc\u30bf\u3092\u3064\u306a\u304e\u3001\u81ea\u52d5\u5316\u57fa\u76e4\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3084\u5e83\u544a\u914d\u4fe1\u3068\u5f80\u5fa9\u3055\u305b\u308b\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002\u30c7\u30fc\u30bf\u54c1\u8cea\u3001\u540c\u610f\u7ba1\u7406\u3001\u8b58\u5225\u5b50\u306e\u7d71\u4e00\u3001\u5c5e\u6027\u8a2d\u8a08\u3001\u30a4\u30d9\u30f3\u30c8\u8a2d\u8a08\u3092\u305d\u308d\u3048\u3001\u5b66\u7fd2\u30c7\u30fc\u30bf\u3068\u3057\u3066\u6271\u3048\u308b\u72b6\u614b\u306b\u6574\u5099\u3057\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u56fd\u5185\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3092\u8e0f\u307e\u3048\u3001\u8a2a\u65e5\u5ba2\u306a\u3069\u306e\u65b0\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d30\u5206\u5316\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u3078\u8ee2\u63db\u3059\u308b\u306b\u306f\u3001\u65bd\u7b56\u306e\u8fc5\u901f\u306a\u8a55\u4fa1\u3001\u539f\u56e0\u5206\u6790\u3001\u6539\u5584\u304c\u6b20\u304b\u305b\u306a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u751f\u6210AI\u3068\u30c7\u30fc\u30bf\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u6226\u7565\u30fb\u65bd\u7b56\u30fb\u8a55\u4fa1\u306e3\u30b5\u30a4\u30af\u30eb\u3092\u9ad8\u901f\u5316\u3057\u3001\u5916\u90e8\u59d4\u8a17\u3057\u3066\u3044\u305f\u696d\u52d9\u306e\u793e\u5185\u5316\u3084\u7121\u4eba\u5316\u3092\u6bb5\u968e\u7684\u306b\u9032\u3081\u308b\u767a\u60f3\u3067\u3059\u3002\u5c02\u9580\u4eba\u6750\u306e\u4e0d\u8db3\u3092\u6280\u8853\u3067\u88dc\u3044\u3001\u58f2\u4e0a\u8ca2\u732e\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u8a2d\u8a08\u3082\u4e26\u884c\u3057\u3066\u884c\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.abeam.com\/jp\/ja\/insights\/001\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*8<\/a>\uff09\u3002<\/p>\n<p>\u500b\u5225\u5316\u306e\u904b\u7528\u3067\u306f\u3001\u5373\u6642\u914d\u4fe1\u306e\u4ed5\u7d44\u307f\u3068\u3001A\/B\u30c6\u30b9\u30c8\uff08\u6bd4\u8f03\u691c\u8a3c\uff09\u3084\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u306e\u7ba1\u7406\u304c\u809d\u5fc3\u3067\u3059\u3002\u751f\u6210AI\u306f\u3001\u591a\u6570\u306e\u898b\u51fa\u3057\u3084\u753b\u50cf\u6848\u3001\u8aac\u660e\u6587\u3092\u77ed\u6642\u9593\u3067\u7528\u610f\u3057\u307e\u3059\u304c\u3001\u914d\u4fe1\u30fb\u691c\u8a3c\u306e\u8a2d\u8a08\u304c\u5f31\u3044\u3068\u52b9\u679c\u306f\u982d\u6253\u3061\u306b\u306a\u308a\u307e\u3059\u3002\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u3001\u30e1\u30fc\u30eb\u3001\u5e83\u544a\u3001\u5e97\u982d\u306e\u5404\u63a5\u70b9\u3067\u5171\u901a\u306e\u9867\u5ba2ID\u3068\u8a55\u4fa1\u8ef8\u3092\u6301\u3061\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30ac\u30d0\u30ca\u30f3\u30b9<\/h2>\n<p>\u751f\u6210AI\u306f\u5f37\u529b\u3067\u3059\u304c\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3001\u502b\u7406\u3001\u8457\u4f5c\u6a29\u3001\u60c5\u5831\u6f0f\u6d29\u3001\u8aa4\u60c5\u5831\u306a\u3069\u306e\u30ea\u30b9\u30af\u7ba1\u7406\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u307e\u305a\u3001\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u6271\u3044\u65b9\u91dd\u3092\u660e\u6587\u5316\u3057\u3001\u500b\u4eba\u60c5\u5831\u3068\u6a5f\u5fae\u60c5\u5831\u306e\u6271\u3044\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u30e2\u30c7\u30eb\u306e\u5b66\u7fd2\u7bc4\u56f2\u3001\u5916\u90e8\u3078\u306e\u9001\u4fe1\u53ef\u5426\u3001\u51fa\u529b\u306e\u691c\u8a3c\u624b\u9806\u3001\u8a18\u9332\u3068\u76e3\u67fb\u306e\u65b9\u6cd5\u3092\u5b9a\u3081\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u793e\u54e1\u5411\u3051\u306e\u5229\u7528\u30eb\u30fc\u30eb\u3001\u63d0\u793a\u3059\u3079\u304d\u514d\u8cac\u3001\u516c\u958b\u524d\u30ec\u30d3\u30e5\u30fc\u306e\u57fa\u6e96\u3092\u7528\u610f\u3057\u307e\u3059\u3002<\/p>\n<p>\u6d77\u5916\u306e\u8abf\u67fb\u3067\u306f\u3001\u751f\u6210AI\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306b\u4e00\u8cab\u3057\u3066\u6d3b\u7528\u3067\u304d\u3066\u3044\u308b\u4f01\u696d\u306f\u5168\u4f53\u306e10\u301c14%\u306b\u3068\u3069\u307e\u308b\u3068\u3055\u308c\u307e\u3059\u3002\u8981\u56e0\u306f\u3001\u30c7\u30fc\u30bf\u54c1\u8cea\u3001\u7d44\u7e54\u6587\u5316\u3001KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u8a2d\u8a08\u3001\u30c4\u30fc\u30eb\u7d71\u5408\u3001\u6210\u679c\u6e2c\u5b9a\u3068\u900f\u660e\u6027\u306e\u4e0d\u8db3\u3067\u3059\u3002\u77ed\u671f\u306f\u5c0f\u898f\u6a21\u5b9f\u8a3c\u304b\u3089\u5b9f\u52d9\u3078\u306e\u6bb5\u968e\u7684\u7d44\u307f\u8fbc\u307f\u3001\u9577\u671f\u306f\u90e8\u9580\u6a2a\u65ad\u306e\u6226\u7565\u3068\u4eba\u6750\u80b2\u6210\u3067\u4e57\u308a\u8d8a\u3048\u308b\u9053\u7b4b\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u904b\u7528\u7ba1\u7406\u3068\u73fe\u5834\u904b\u7528\u306e\u4e21\u8f2a\u304c\u6574\u308f\u306a\u3051\u308c\u3070\u3001\u52b9\u679c\u306f\u7d9a\u304d\u307e\u305b\u3093\uff08<a href=\"https:\/\/hbr.org\/2023\/12\/a-practical-guide-for-marketers-who-want-to-use-genai\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*9<\/a>\uff09\u3002<\/p>\n<p>\u5b9f\u52d9\u3067\u306f\u3001\u51fa\u529b\u306e\u4e8b\u5b9f\u78ba\u8a8d\u3001\u6839\u62e0\u306e\u660e\u793a\u3001\u7b2c\u4e09\u8005\u7d20\u6750\u306e\u6a29\u5229\u78ba\u8a8d\u3001\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u7ba1\u7406\u3001\u30a2\u30af\u30bb\u30b9\u6a29\u9650\u306e\u6700\u5c0f\u5316\u3001\u30e2\u30c7\u30eb\u66f4\u65b0\u6642\u306e\u5f71\u97ff\u8a55\u4fa1\u3092\u5b9a\u5e38\u904b\u7528\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u502b\u7406\u5be9\u67fb\u306e\u89b3\u70b9\u3082\u53d6\u308a\u5165\u308c\u3001\u5dee\u5225\u3084\u504f\u308a\u306e\u691c\u51fa\u3001\u8aac\u660e\u8cac\u4efb\u306e\u78ba\u4fdd\u3001\u554f\u3044\u5408\u308f\u305b\u7a93\u53e3\u306e\u660e\u78ba\u5316\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c0e\u5165\u624b\u9806\u3068\u8cbb\u7528\u5bfe\u52b9\u679c<\/h2>\n<p>\u5c0e\u5165\u306f\u3001\u76ee\u7684\u3068KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\u3001\u512a\u5148\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306e\u9078\u5b9a\u3001\u30c7\u30fc\u30bf\u6574\u5099\u3001\u30e2\u30c7\u30eb\u3068\u30c4\u30fc\u30eb\u306e\u9078\u629e\u3001\u8a66\u884c\u3001\u62e1\u5927\u306e6\u6bb5\u968e\u3067\u9032\u3081\u307e\u3059\u3002\u512a\u5148\u9806\u4f4d\u3065\u3051\u306f\u3001\u5b9f\u73fe\u6027\u3001\u5b9f\u884c\u53ef\u80fd\u6027\u3001\u4fe1\u983c\u6027\u306e3\u8ef8\u3067\u8a55\u4fa1\u3057\u3001\u307e\u305a\u306f\u9ad8\u983b\u5ea6\u3067\u6210\u679c\u304c\u6e2c\u308a\u3084\u3059\u3044\u696d\u52d9\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u5831\u544a\u66f8\u306e\u81ea\u52d5\u5316\u3001\u5185\u5bb9\u751f\u6210\u3001\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\uff08FAQ\uff09\u306f\u52b9\u679c\u304c\u51fa\u3084\u3059\u3044\u9818\u57df\u3067\u3059\u3002<\/p>\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u898b\u7acb\u3066\u3067\u306f\u3001\u5de5\u6570\u524a\u6e1b\u3001\u5a92\u4f53\u8cbb\u306e\u6539\u5584\u3001\u58f2\u4e0a\u5897\u3001\u54c1\u8cea\u306e\u5b89\u5b9a\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u77ed\u7e2e\u3092\u6570\u5024\u5316\u3057\u307e\u3059\u3002\u6d77\u5916\u306e\u8abf\u67fb\u3067\u306f\u3001\u751f\u6210AI\u6d3b\u7528\u3067\u5e83\u544a\u696d\u52d9\u306e\u6700\u592780%\u3092\u81ea\u52d5\u5316\u3057\u3001\u6295\u8cc7\u53ce\u76ca\u7387\u304c\u5f93\u6765\u6bd43.5\u500d\u306b\u306a\u3063\u305f\u4f8b\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5c0e\u5165\u306e\u8981\u70b9\u306f\u3001\u65b9\u91dd\u8a2d\u5b9a\u3001\u9032\u3081\u65b9\u306e\u9078\u5b9a\u3001\u30c7\u30fc\u30bf\u3084\u30e2\u30c7\u30eb\u306e\u8abf\u6574\u3001\u904b\u7528\u30eb\u30fc\u30eb\u3001\u793e\u54e1\u306eAI\u30ea\u30c6\u30e9\u30b7\u30fc\u5411\u4e0a\u306b\u3042\u308a\u307e\u3059\u3002\u7121\u6599\u306e\u8a66\u7528\u74b0\u5883\u3067\u5c0f\u3055\u304f\u59cb\u3081\u3001\u6bb5\u968e\u7684\u306b\u672c\u756a\u3078\u79fb\u884c\u3059\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\uff08<a href=\"https:\/\/ai-kenkyujo.com\/news\/ai-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*10<\/a>\uff09\u3002<\/p>\n<p>\u73fe\u5834\u3067\u306e\u9032\u3081\u65b9\uff08\u6700\u521d\u306e90\u65e5\uff09\uff1a<br \/>\n\u30fb0\u301c30\u65e5\uff1a\u5bfe\u8c61\u696d\u52d9\u306e\u53ef\u8996\u5316\u3001\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u6e2c\u5b9a\u3001\u8a55\u4fa1\u6307\u6a19\u3068\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u7b56\u5b9a\u3002<br \/>\n\u30fb31\u301c60\u65e5\uff1a\u5c0f\u898f\u6a21PoC\uff08\u6982\u5ff5\u5b9f\u8a3c\u3001\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\uff09\u3001\u7cbe\u5ea6\u30fb\u54c1\u8cea\u57fa\u6e96\u306e\u5408\u610f\u3001\u96c6\u8a08\u753b\u9762\u306e\u69cb\u7bc9\u3002<br 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href=\"https:\/\/www.deloittedigital.com\/us\/en\/hub\/generative-ai-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u53c2\u8003*11<\/a>\uff09\u3002<\/p>\n<p>\u80b2\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u306f3\u5c64\u3067\u8003\u3048\u307e\u3059\u3002\u57fa\u790e\u306fAI\u30ea\u30c6\u30e9\u30b7\u30fc\u3068\u6307\u793a\u6587\u306e\u4f5c\u308a\u65b9\u3001\u5fdc\u7528\u306f\u30c7\u30fc\u30bf\u89e3\u6790\u3068\u5e83\u544a\u306e\u8abf\u6574\u3001\u4e0a\u7d1a\u306f\u751f\u6210\u30e2\u30c7\u30eb\u306e\u8a55\u4fa1\u3068\u5b89\u5168\u8a2d\u8a08\u3067\u3059\u3002\u8077\u7a2e\u3054\u3068\u306b\u6f14\u7fd2\u8ab2\u984c\u3092\u7528\u610f\u3057\u3001\u793e\u5185\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u3092\u91cd\u306d\u307e\u3059\u3002\u63a8\u5968\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u4f8b\uff08\u521d\u671f20\u6642\u9593\uff09\uff1a\u57fa\u790e8h\uff08\u898f\u7d04\/\u6307\u793a\u6587\/\u51fa\u529b\u691c\u8a3c\uff09\u3001\u5fdc\u75288h\uff08\u5206\u6790\/\u914d\u4fe1\u8a2d\u8a08\/A-B\u5b9f\u88c5\uff09\u3001\u4e0a\u7d1a4h\uff08\u8a55\u4fa1\/\u30ea\u30b9\u30af\/\u76e3\u67fb\uff09\u3002\u77e5\u898b\u306f\u793e\u5185\u3067\u5171\u6709\u3057\u3001\u6210\u529f\u3068\u5931\u6557\u306e\u4e8b\u4f8b\u3092\u77ed\u3044\u5358\u4f4d\u3067\u84c4\u7a4d\u3057\u307e\u3059\u3002<\/p>\n<p>\u904b\u7528\u306e\u73fe\u5834\u3067\u306f\u3001\u6bce\u65e5\u306e\u4f5c\u696d\u306b\u7d44\u307f\u8fbc\u3080\u4ed5\u639b\u3051\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3072\u306a\u5f62\u5316\u3057\u305f\u6307\u793a\u6587\u3001\u54c1\u8cea\u57fa\u6e96\u3001\u30ec\u30d3\u30e5\u30fc\u624b\u9806\u3001\u6e2c\u5b9a\u6307\u6a19\u3001\u6539\u5584\u306e\u983b\u5ea6\u3092\u4e8b\u524d\u306b\u5b9a\u7fa9\u3057\u3001\u81ea\u52d5\u5316\u57fa\u76e4\u3084\u5206\u6790\u30c4\u30fc\u30eb\u3068\u3064\u306a\u3044\u3067\u53cd\u5fa9\u53ef\u80fd\u306a\u6d41\u308c\u3092\u4f5c\u308a\u307e\u3059\u3002\u793e\u5185\u554f\u3044\u5408\u308f\u305b\u3078\u306e\u81ea\u52d5\u5fdc\u7b54\u3084\u8abf\u67fb\u306e\u81ea\u52d5\u5316\u3092\u571f\u53f0\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3084\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u9818\u57df\u3078\u9069\u7528\u3092\u5e83\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u751f\u6210AI\u306e\u6b21\u306e\u4e00\u6b69<\/h2>\n<p>\u3053\u3053\u307e\u3067\u898b\u3066\u304d\u305f\u3068\u304a\u308a\u3001\u751f\u6210AI\u306f\u4f01\u753b\u304b\u3089\u5236\u4f5c\u3001\u914d\u4fe1\u3001\u6e2c\u5b9a\u307e\u3067\u3092\u7d50\u3073\u3001\u500b\u5225\u5316\u306e\u8cea\u3068\u904b\u7528\u901f\u5ea6\u3092\u540c\u6642\u306b\u5f15\u304d\u4e0a\u3052\u307e\u3059\u3002\u6b21\u306e\u4e00\u6b69\u306f\u3001\u30c7\u30fc\u30bf\u7d71\u5408\u3092\u5f37\u5316\u3057\u3001\u4e0a\u6d41\u306e\u4eee\u8aac\u691c\u8a3c\u3092\u901f\u3081\u3001\u73fe\u5834\u3067\u56de\u305b\u308b\u904b\u7528\u8a2d\u8a08\u3092\u56fa\u3081\u308b\u3053\u3068\u3002\u6700\u521d\u306e1\u301c3\u30f6\u6708\u3067\u5c0f\u3055\u306a\u6210\u529f\u3092\u4f5c\u308a\u30016\u301c12\u30f6\u6708\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6570\u5024\u3067\u793a\u3057\u3001\u7d99\u7d9a\u6295\u8cc7\u306e\u6839\u62e0\u3092\u793a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u56fd\u5185\u5916\u306e\u4e8b\u4f8b\u3068\u539f\u5247\u3092\u53d6\u308a\u8fbc\u307f\u3064\u3064\u3001\u81ea\u793e\u306e\u6587\u8108\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3001\u7af6\u4e89\u3067\u9577\u304f\u52dd\u3064\u8fd1\u9053\u3067\u3059\u3002\u660e\u65e5\u304b\u3089\u306e\u4e00\u6b69\u3068\u3057\u3066\u3001\u2460\u5bfe\u8c61\u696d\u52d9\u306e\u68da\u5378\u3057\u2461\u8a55\u4fa1\u6307\u6a19\u306e\u8a2d\u5b9a\u2462PoC\uff08\u6982\u5ff5\u5b9f\u8a3c\uff09\u306e\u8a2d\u8a08\u306e3\u70b9\u3060\u3051\u7740\u624b\u3057\u3001\u9031\u6b21\u3067\u5b66\u7fd2\u30b5\u30a4\u30af\u30eb\u3092\u56de\u305b\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u76e3\u4fee\u8005<\/h2>\n<p>\u5b89\u9054\u88d5\u54c9\uff08\u3042\u3060\u3061 \u3086\u3046\u3084\uff09<\/p>\n<p>\u30c7\u30ed\u30a4\u30c8 \u30c8\u30fc\u30de\u30c4 \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u3066\u54c1\u8cea\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u4eba\u4e8b\u306a\u3069\u306e\u5206\u91ce\u3067\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u5f93\u4e8b\u3057\u305d\u306e\u5f8c\u3001\u76e3\u67fb\u6cd5\u4eba\u30c8\u30fc\u30de\u30c4\u306e\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u7acb\u3061\u4e0a\u3052\u306b\u53c2\u753b\u3002\u5927\u962a\u652f\u793e\u9577\u3001\u6771\u4eac\u652f\u793e\u9577\u3092\u6b74\u4efb\u3057\u305f\u306e\u30612013\u5e745\u6708\u306bweb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u884c\u3046\u300c\u30c6\u30a3\u30cd\u30af\u30c8\u682a\u5f0f\u4f1a\u793e\u300d\u3092\u8a2d\u7acb\u3002\u30d3\u30b8\u30cd\u30b9\u30e1\u30c7\u30a3\u30a2\u300cBooks&amp;Apps\u300d\u3092\u904b\u55b6\u3002<br \/>\n2023\u5e747\u6708\u306b\u751f\u6210AI\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3001\u304a\u3088\u3073AI\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u3092\u884c\u3046\u300c\u30ef\u30fc\u30af\u30ef\u30f3\u30c0\u30fc\u30b9\u682a\u5f0f\u4f1a\u793e\u300d\u3092\u8a2d\u7acb\u3002ICJ2\u53f7\u30d5\u30a1\u30f3\u30c9\u306b\u3088\u308b\u8abf\u9054\u3092\u5b9f\u65bd(1.3\u5104\u5186)\u3002<br \/>\n\u8457\u66f8\u300c\u982d\u306e\u3044\u3044\u4eba\u304c\u8a71\u3059\u524d\u306b\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u300d \u304c\u300182\u4e07\u90e8\uff082025\u5e743\u6708\u6642\u70b9\uff09\u3092\u58f2\u308a\u4e0a\u3052\u308b\u3002<br \/>\n\uff08\u201c2023\u5e74\u30fb2024\u5e74\u4e0a\u534a\u671f\u306b\u65e5\u672c\u3067\u4e00\u756a\u58f2\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u66f8\u201d\uff08\u30c8\u30fc\u30cf\u30f3\u8abf\u3079\uff0f\u65e5\u8ca9\u8abf\u3079\uff09\uff09<\/p>\n<p>&nbsp;<\/p>\n<h2>\u51fa\u5178<\/h2>\n<ul>\n<li>(*1) <a href=\"https:\/\/xtrend.nikkei.com\/atcl\/contents\/18\/01082\/00007\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u65e5\u7d4c\u30af\u30ed\u30b9\u30c8\u30ec\u30f3\u30c9 &#8211; \u3010\u8cdb\u5426\u4e21\u8ad6\u3011\u751f\u6210AI\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u5316\u3055\u305b\u308b\u306e\u304b \u7814\u7a76\u8005\u306e\u6fc0\u8ad6\uff1a\u65e5\u7d4c\u30af\u30ed\u30b9\u30c8\u30ec\u30f3\u30c9<\/a><\/li>\n<li>(*2) <a href=\"https:\/\/www.bain.com\/insights\/for-marketers-generative-ai-moves-from-novelty-to-necessity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bain &#8211; For Marketers, Generative AI Moves from Novelty to Necessity<\/a><\/li>\n<li>(*3) <a href=\"https:\/\/financialservicesblog.accenture.com\/implementing-ultra-fast-marketing-using-generative-ai\" target=\"_blank\" rel=\"noopener noreferrer\">Financial Services Blog &#8211; \u751f\u6210AI\u3092\u6d3b\u7528\u3057\u305f\u8d85\u9ad8\u901f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0e\u5165<\/a><\/li>\n<li>(*4) <a href=\"https:\/\/www.nttdata.com\/global\/ja\/news\/topics\/2024\/101001\/\" target=\"_blank\" rel=\"noopener noreferrer\">NTT\u30c7\u30fc\u30bf\u30b0\u30eb\u30fc\u30d7 &#8211; \u751f\u6210AI\u6d3b\u7528\u306b\u3088\u308a\u6771\u4eac\u30ac\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306eDX\u3092\u63a8\u9032<\/a><\/li>\n<li>(*5) <a href=\"https:\/\/www.dnp.co.jp\/biz\/products\/detail\/20176748_4986.html\" target=\"_blank\" rel=\"noopener noreferrer\">DNP \u5927\u65e5\u672c\u5370\u5237\u682a\u5f0f\u4f1a\u793e &#8211; DNP\u751f\u6210AI\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\uff08\u30da\u30eb\u30bd\u30ca\u30a4\u30f3\u30b5\u30a4\u30c8\uff09<\/a><\/li>\n<li>(*6) <a href=\"https:\/\/www.ibm.com\/think\/topics\/generative-ai-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Generative AI in marketing<\/a><\/li>\n<li>(*7) <a href=\"https:\/\/cocamp.daiko.co.jp\/blog\/generative-ai-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\u9867\u5ba2\u306e\u672c\u97f3\u3092AI\u3067\u5f15\u304d\u51fa\u3059\u300c\u751f\u6210AI\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\uff1f\uff5cCOCAMP \u9867\u5ba2\u3068\u5171\u5275\u3059\u308bDAIKO\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30dd\u30fc\u30bf\u30eb<\/a><\/li>\n<li>(*8) <a href=\"https:\/\/www.abeam.com\/jp\/ja\/insights\/001\/\" target=\"_blank\" rel=\"noopener noreferrer\">ABeam Consulting Ltd. &#8211; \u751f\u6210AI\u6d3b\u7528\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u81ea\u52d5\u5316\u3068\u306f<\/a><\/li>\n<li>(*9) <a href=\"https:\/\/hbr.org\/2023\/12\/a-practical-guide-for-marketers-who-want-to-use-genai\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard Business Review &#8211; A Practical Guide for Marketers Who Want to Use GenAI<\/a><\/li>\n<li>(*10) <a href=\"https:\/\/ai-kenkyujo.com\/news\/ai-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">DX\/AI\u7814\u7a76\u6240 &#8211; \u30102025\u3011\u751f\u6210AI\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd59\u9078\uff01\u4e8b\u4f8b\u3084\u5c0e\u5165\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f<\/a><\/li>\n<li>(*11) <a href=\"https:\/\/www.deloittedigital.com\/us\/en\/hub\/generative-ai-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Deloitte &#8211; Generative AI in marketing<\/a><\/li>\n<\/ul>\n<p>Photo\uff1a<a href=\"https:\/\/unsplash.com\/ja\/@lukechesser?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Luke Chesser<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u751f\u6210AI\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5728\u5730\u3068\u610f\u7fa9 \u751f\u6210AI\u306f\u3001\u6587\u7ae0\u3084\u753b\u50cf\u3001\u97f3\u58f0\u306a\u3069\u3092\u81ea\u52d5\u3067\u751f\u307f\u51fa\u3059AI\u6280\u8853\u3067\u3001\u6838\u306b\u3042\u308b\u306e\u306f\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\uff08\u5927\u91cf\u306e\u6587\u7ae0\u3092\u5b66\u3093\u3060AI\uff09\u3084\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6df1\u5c64\u5b66\u7fd2\uff09\u3067\u3059\u3002\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u4f1a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":31731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-31725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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